Small Business Bulldog Spirit

“Where would we be without those few individuals who refuse to accept defeat and who continue to soldier onwards when common sense tells the rest of mankind that there’s no use trying?”

Whilst this ultra tough market place will push many businesses over the edge, there are many that will survive and thrive.

Why?

In England, we call it the “Bulldog Spirit”. It goes back to Sir Winston Churchill and his wartime declaration that “we shall fight them on the beaches etc”.

Whilst Churchill spoke from the heart, he may, in fact, have had some help from his DNA – scientists now believe they have discovered the gene which explains stubborn behaviour.

It is estimated that one-third of us has the gene mutation which researchers say, is nature’s way of ensuring there are always some people who ’shall never surrender’.

Dr Tilmann Klein was one of the authors of the original study and he concluded “Where would we be without those few individuals who refuse to accept defeat and who continue to soldier onwards when common sense tells the rest of mankind that there’s no use trying?”

People without the mutant gene will ‘learn’ from their mistakes and stop trying.

From a business perspective, it means that you’re better off being “a stubborn cuss” with “Churchillian” type genes!